How an order goes
start to launch
Four tickets.
No discovery workshop. No twelve-person email chain. No meeting whose main outcome is scheduling another meeting.
Here’s what happens.
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TICKET 1 OF 4first reply: usually within a day
Tell me what’s bugging you
Send me the name of the business, the website if you have one, and the thing you want fixed.
No site yet is also a perfectly good problem.
I’ll look through what you have, figure out what I need to know, and write back with a few normal questions.
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TICKET 2 OF 4demo: usually within a few days
I build a demo
This is the part I wish more people did.
I build an actual homepage.
Your business name. Your colors. Real words. Real buttons. Something you can open on your phone and poke at.
Not a screenshot of a future website.
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TICKET 3 OF 4usually one to three weeks
We fix what’s off
Open it and tell me what you think.
Not designer feedback. Human feedback.
- “I hate that color.”
- “That photo makes the place look too fancy.”
- “We would never say that.”
- “Can this button be way more obvious?”
That’s useful.
I make the changes, get the direction right, and build out the rest.
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TICKET 4 OF 4launch night
Launch night
Once everything looks right, I put it on your domain.
I connect the security certificate, test the forms, check the mobile version, make sure the basics are there for Google, and give you the logins that belong to you.
Then I click the button.
Prep list
Handy to have. None of this is required before you say hi.
- Your logo, even if it’s an ugly little JPEG
- A few photos
- Hours, address and phone number
- A menu, service list or price list
- Your domain login, if you know it
- A website you like
- A website you absolutely do not want yours to resemble
What you don’t need
- A brand strategy deck
- A finished folder of professional photos
- Perfect website copy
- To know what DNS means
- To know which kind of website you need
- To have everything figured out before you contact me
You know your business. That’s enough to start.
I’ll pull the website part out of it.
What if…
…I don’t like the demo?
Then you don’t buy it. That’s the entire reason I build the demo before taking money.
…I have no photos?
Start with what you’ve got. Phone photos are often completely usable. If I need something specific, I’ll tell you exactly what to take a picture of.
…I hate writing about my business?
Most people do. Send me notes, old copy, texts, bullet points or a rambling description. I can write the website from there.
…I don’t know who owns my domain?
Extremely normal. I’ll help figure out where it is and what we need to get control of it.
…I need it fast?
Tell me the actual date. Simple sites can move quickly when I have everything I need. If the date isn’t realistic, I’ll tell you before you pay me.
…I want to change things later?
Then I’ll build the parts you change often so they’re easy to get to. Or keep me around for $25 a month and send me the changes.
…I already have a site with stuff worth saving?
Good. We’re not burning the house down for sport. I’ll keep whatever is useful and rebuild the parts that aren’t.
ticket one takes two minutes